1950: Floyd C. Rupp became the first
Vice-President of St. Paul Goodwill Industries.
1951: The Good Willy logo is introduced. Created by Milton Caniff, G-Willy with glowing smile was meant to symbolize the pride that comes with employment.
1952: Goodwill’s work was highlighted by the show “What’s Cookin’” hosted by Bernice Hulin on KSTP.
1952: 50th anniversary celebration of National Goodwill Industries.
1954: A series of four shows on the ‘Goodwill Way’ was aired on KSTP featuring Goodwill employees on the job in different departments.