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Photo of a woman in a kitchen cooking

cover of goodwill's newsletter featuring "what's cookin'" on kstp

1950: Floyd C. Rupp became the first Vice-President of St. Paul Goodwill Industries.

1951: The Good Willy logo is introduced. Created by Milton Caniff, G-Willy with glowing smile was meant to symbolize the pride that comes with employment.

1952: Goodwill’s work was highlighted by the show “What’s Cookin’” hosted by Bernice Hulin on KSTP.

1952: 50th anniversary celebration of National Goodwill Industries.

1954: A series of four shows on the ‘Goodwill Way’ was aired on KSTP featuring Goodwill employees on the job in different departments.